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Editorial Mission
Traditional is not a style, but a way of living. Traditional Home inspires more than 4.6 million design lovers to reinterpret classic elegance in a thoroughly modern, personal way. From home, garden and green living to fashion, beauty, entertaining and travel,Traditional Home is a celebration of quality, craftsmanship, authenticity and family-a trusted resource that respects the past, lives in the present and embraces products designed for the future. Traditional Home-Timeless Design for Modern Living.
Source: GfK MRI Spring 2011; GfK MRI Fall 2010 December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
850,000
readership
4,630,000
frequency
8 times
median age
49 years
median household income
$80,819
own home
79%
median home value
$261,966
female/male ratio
82/18
Readers Who Take Action
Traditional Home readers want the best of everything and have the means to purchase:
94% took action as a result of reading an article/ad
85% visited a website mentioned in an ad
78% clipped/saved a company's website address
44% purchased products/services they saw in Traditional Home