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Editorial Mission
Traditional Home is the single magazine that celebrates the pleasures of modern life through the prism of classic taste. The first publication to recognize the new face of tradition in America, Traditional Home combines an appreciation for timeless beauty with a forward-looking spirit of adventure. Traditional Home finds a balance between the past, the present, and the future. Coverage ranges from inspiring articles on decorating, garden design, and architecture to in-depth reporting on antiques and collecting, plus exciting ideas for entertaining and travel. Because traditional style is dynamic, Traditional Home reflects the richness, vitality, and innovation that characterize readers' lives. Classic Taste. Modern Life.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
950,000
readership
4,298,000
frequency
8 times
median age
49 years
median household income
$80,648
own home
79%
median home value
$275,300
female/male ratio
79/21
Readers Who Take Action
Traditional Home inspires readers to take action:
94% took action as a result of reading an article/ad
85% visited a website mentioned in an ad
78% clipped/saved a company's website address
44% purchased products/services they saw in Traditional Home
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