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Editorial Mission
Siempre Mujer is for the Hispanic woman living in the U.S. who keeps her traditions alive and embraces new American values. It reflects her lifestyle, aspirations and dreams. Siempre Mujer is her champion and the trusted friend to turn to on family, relationships, health, home, self development and ultimately, empowerment. Siempre Mujer is her roadmap for better living.
Source: Simmons Fall 2008 Adult Full Year NCS/NHCS, User Adjust Audience;
Siempre Mujer Message Impact Study, June/July 2009;
June 2009 ABC Statements; Travel Industry of America (TIA), 2009
Audience Profile:
rate base
450,000
readership
1,710,000
frequency
6 times
median age
41 years
median household income
$46,041
own home
45%
median home value
$218,176
female/male ratio
83/17
Readers Who Take Action
Siempre Mujer inspires readers to take action:
54% took action as a result of reading an advertisement in Siempre Mujer
30% purchased a product/service they saw in Siempre Mujer
27% discussed an ad they saw in Siempre Mujer with others
24% recommended a product/service they saw in Siempre Mujer
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