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Editorial Mission
Parents magazine helps parents
understand the issues and challenges that are important to them. We make
it a priority to answer their questions, address their concerns,
advocate their causes and celebrate the joys of parenthood. Each month,
we harness the power of our readers to advocate continuously and
tirelessly for children, so that all kids can grow up in a healthy,
safe, and loving environment.
Source: GfK MRI Spring 2011; GfK MRI Fall 2010 December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
2,200,000
readership
15,072,000
frequency
12 times
median age
34 years
median household income
$59,557
own home
61%
median home value
$192,928
female/male ratio
82/18
Readers Who Take Action
Parents delivers targeted consumers who are in the life stage to buy:
96% took action as a result of reading an article/ad
83% visited a website mentioned in an ad
69% clipped/saved a company's website address
53% purchased products/services they saw in Parents