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Editorial Mission
More magazine is for the women who lives in a state of constant possibility, has a stylish perspective and youthful energy. We give her credit for her intelligence, achievement and sophistication. We skip the mundane to give her more—Beauty, Fashion, Health, Food, Career, Finance, Culture.
Source: GfK MRI Spring 2011; GfK MRI Fall 2010
December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
1,300,000
frequency
10 times
median age
51 years
median household income
$97,298
own home
78%
median home value
$269,109
female/male ratio
96/4
Readers Who Take Action
More readers represent an, affluent audience of passionate readers and responders:
93% took action as a result of reading an article/ad
77% visited a website mentioned in an ad
69% clipped/saved a company's website address
48% purchased products/services they saw in More