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Editorial Mission
More magazine is for women who live in a state of constant possibility, have a stylish perspective and youthful energy. We give her credit for her intelligence, achievement and sophistication.We skip the mundane to give her more—Beauty, Fashion, Health, Food, Career, Finance, Culture.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
1,300,000
frequency
10 times
median age
51 years
median household income
$87,254
own home
79%
median home value
$293,610
female/male ratio
90/10
Readers Who Take Action
More inspires readers to take action:
93% took action as a result of reading an article/ad
77% visited a website mentioned in an ad
69% clipped/saved a company's website address
48% purchased products/services they saw in More
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