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Editorial Mission
More is the leading voice of today's sophisticated, affluent and accomplished woman 40+ enjoying the richest years of her life, sharing news and advice on beauty, fashion, health, career, travel, money and relationships from her perspective.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
1,300,000
frequency
10 times
median age
51 years
median household income
$87,254
own home
79%
median home value
$293,610
female/male ratio
90/10
Readers Who Take Action
More inspires readers to take action:
93% took action as a result of reading an article/ad
77% visited a website mentioned in an ad
69% clipped/saved a company's website address
48% purchased products/services they saw in More
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