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Editorial Mission
Midwest Living is the only lifestyle brand that focuses on the Midwest region and the people that make it unique.
Written by Midwesterners for Midwesterners, the editorial is delivered in a personal voice about the things that matter most—family, home, food, travel, entertaining and outdoor living.
With a true Midwestern focus and flavor,Midwest Living provides its community with trusted and inspiring information not found anywhere else
Midwest Living—It's Good to Be Here.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
950,000
readership
3,992,000
frequency
bi-monthly
median age
52 years
median household income
$70,127
own home
83%
median home value
$191,380
female/male ratio
75/25
Readers Who Take Action
Midwest Living inspires readers to take action:
95% took action as a result of reading an article/ad
82% visited a website mentioned in an ad
72% clipped/saved a company's website address
70% have requested information from a reader service section
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