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Editorial Mission
Ladies’ Home Journal is for women who recognize the importance of taking time for themselves.
We speak to every woman's need for personal growth and fulfillment.
Ladies' Home Journal engages women with relevant conversations about health and relationships; beauty and style; food and finance. Our unique blend of expert advice and user-generated content entertains, energizes and empowers the reader to become a stronger, surer self, wife, mother and friend.
Ladies' Home Journal. Living with passion + purpose.
Source: GfK MRI Spring 2011; GfK MRI Fall 2010
Source: GfK MRI Spring 2011; GfK MRI Fall 2010
December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
3,200,000
readership
12,226,000
frequency
11 times
median age
56 years
median household income
$57,962
own home
82%
median home value
$187,275
female/male ratio
94/6
Readers Who Take Action
Ladies' Home Journal inspires readers to take action:
89% took action as a result of reading an article/ad
72% visited a website mentioned in an ad
65% clipped/saved a company's website address
45% have requested information from a reader service section