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Editorial Mission
Ladies’ Home Journal is a unique lifestyle magazine dedicated to the millions of American women who strive to look good, do good, and feel great. With its award-winning health journalism and positive focus on empowerment, wellness, and family, LHJ encourages its reader to bring out the best in herself and others and to play an active role in her community.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
3,800,000
readership
11,874,000
frequency
11 times
median age
55 years
median household income
$61,069
own home
83%
median home value
$211,330
female/male ratio
94/6
Readers Who Take Action
Ladies' Home Journal inspires readers to take action:
89% took action as a result of reading an article/ad
72% visited a website mentioned in an ad
65% clipped/saved a company's website address
45% have requested information from a reader service section
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