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Editorial Mission
Fitness delivers strategies and
tools that help women make little changes to achieve big success. The brand empowers women to embrace fitness as a
lifestyle—not an age or dress size—and to change the conversation from
“skinny” to “healthy.”
Source: GfK MRI Spring 2011; GfK MRI Fall 2010 December 2010 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
1,500,000
readership
7,398,000
frequency
10 times
median age
36 years
median household income
$65,834
own home
66%
median home value
$189,978
female/male ratio
74/26
Readers Who Take Action
This audience of driven, empowered readers responds to the magazine it trusts:
94% took action as a result of reading an article/ad
80% visited a website mentioned in an ad
69% clipped/saved a company's website address
48% purchased products/services they saw in Fitness