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Editorial Mission
Fitness® delivers strategies and tools that help women make little changes to achieve big success. With a you-can-do-it attitude, our workouts, health and beauty advice, diet plans and success stories motivate readers to get strong in mind, body and spirit. The magazine empowers women to embrace fitness as a lifestyle—not an age or dress size—and to change the conversation from “skinny” to “healthy.”
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
1,500,000
readership
6,196,000
frequency
10 times
median age
39 years
median household income
$70,442
own home
64%
median home value
$241,746
female/male ratio
76/24
Readers Who Take Action
Fitness inspires readers to take action:
94% took action as a result of reading an article/ad
80% visited a website mentioned in an ad
69% clipped/saved a company's website address
48% purchased products/services they saw in Fitness
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