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Editorial Mission
Fitness delivers strategies and
tools that help women make little changes to achieve big success. The brand empowers women to embrace fitness as a
lifestyle—not an age or dress size—and to change the conversation from
“skinny” to “healthy.”Source: GfK MRI Spring 2012
Audience Profile:
rate base
1,500,000
readership
7,330,000
frequency
10 times
median age
39 years
median HHI
$69,271
own home
60%
married
51%
kids
51%
median home value
$212,338
female/male ratio
73%/27%