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Editorial Mission
Family Circle celebrates today's families and champions the women at its center. Every page provides smart, practical solutions to help moms raise happy, healthy families. With a particular emphasis on the concerns and issues faced by mothers of tweens and teens, Family Circle fills a void as the only family service magazine.
Family Circle delivers essential advice for tough parenting challenges; provides fun suggestions for family activities; offers healthy and delicious recipes; and showcases projects to create a comfortable home. Family Circle helps readers look and feel their best by delivering the latest health, diet, and fitness news, and beauty and fashion tips. Family Circle. Where Family Comes First.™
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
3,800,000
readership
19,553,000
frequency
15 times
media age
51 years
median household income
$60,019
own home
78%
median home value
$197,872
female/male ratio
90/10
Readers Who Take Action
Family Circle inspires readers to take action:
95% took action as a result of reading an article/ad
60% find reader service sections a valuable resource for researching products
78% visited a website mentioned in an ad
45% requested more information
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