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Editorial Mission
Better Homes and Gardens® is the vibrant, down-to-earth guide for the woman who is passionate about her home and garden and the life she creates there. Assuring, experienced and wise, BH&G surrounds her with refreshing ideas and directions that sparkle with clarity. We inspire her to dream and instill her with the confidence to create, improve and transform her surroundings and enhance her everyday life.
Source: MRI Fall 2009; June 2009 ABC Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
7,600,000
readership
38,946,000
frequency
12 times
median age
49 years
median household income
$67,637
own home
79%
median home value
$209,569
female/male ratio
80/20
Readers Who Take Action
Better Homes and Gardens inspires over 39 million readers to take action:
90% took action as a result of reading an article/ad
84% visited a website mentioned in an ad
46% requested more information
43% purchased products/services they saw in BH&G
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