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Editorial Mission
For the women who reads Better Homes and Gardens, home is where she creates her life story. It's her haven, where she raises her family, entertains her friends, and celebrates life's big—and small—accomplishments. It's where she indulges her dreams and builds a world of her own. Home is her emotional center—it's where life happens. Better Homes and Gardens recognizes this and inspires her with infinite possibilities for creativity and self-expression. Each issue delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining, and personal and family well-being. Better Homes and Gardens helps her bridge the gap between dreaming and doing.
Source: GfK MRI Spring 2012
Audience Profile:
rate base
7,600,000
readership
35,993,000
frequency
12 times
median age
49 years
median HHI
$63,539
own home
74%
married
60%
kids
40%
median home value
$190,515
female/male ratio
79%/21%