For the women who reads Better Homes and Gardens, home is where she creates her life story. It's her haven, where she raises her family, entertains her friends, and celebrates life's big-and small accomplishments. It's where she indulges her dreams and builds a world of her own. Home is her emotional center-it's where life happens.
Better Homes and Gardens recognizes this and inspires her with infinite possibilities for creativity and self-expression. Each issue delivers smart, approachable editorial on design and individual style, decorating and gardening, food and entertaining, and personal and family well-being. Better Homes and Gardens helps her bridge the gap between dreaming and doing.
Source: GfK MRI Spring 2011; GfK MRI Fall 2010
December 2010 ABC Statements; Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
7,600,000
readership
39,562,000
frequency
12 times
median age
50 years
median household income
$62,881
own home
77%
median home value
$194,172
female/male ratio
80/20
Readers Who Take Action
Better Homes and Gardens inspires over 39 million readers to take action:
90% took action as a result of reading an article/ad