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Editorial Mission
American Baby celebrates the
thrill-of-a-lifetime experience of pregnancy and new motherhood and
helps readers approach the first important years of their baby’s life
with confidence.
American Baby
surrounds young moms with smart advice and friendly support—we’re there
to answer a question, offer a laugh and connect women mom-to-mom so
they can share real-world lessons and inspiring stories.
We take the worry out of parenthood so new moms can enjoy the fun. American Baby delivers!
Source: GfK MRI Spring 2012
Audience Profile:
rate base
2,000,000
readership
5,323,000
frequency
12 times
median age
31 years
median HHI
$45,914
own home
46%
married
55%
kids
79%
median home value
$149,386
female/male ratio
91%/9%