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Editorial Mission
American Baby celebrates the
thrill-of-a-lifetime experience of pregnancy and new motherhood and
helps readers approach the first important years of their baby’s life
with confidence.
American Baby
surrounds young moms with smart advice and friendly support—we’re there
to answer a question, offer a laugh and connect women mom-to-mom so
they can share real-world lessons and inspiring stories.
We take the worry out of parenthood so new moms can enjoy the fun. American Baby delivers!
Source: GfK MRI Spring 2011; GfK MRI Fall 2010
December 2010 BPA Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
2,000,000
readership
6,347,000
frequency
12 times
median age
31 years
median household income
$43,563
own home
51%
median household value
$141,326
female/male ratio
90/10
Readers Who Take Action
American Baby readers are a responsive audience, anxious to buy a variety of items for a new life stage:
91% took action as a result of reading an article/ad
73% visited a website mentioned in an ad
57% clipped/saved a company's website address
42% purchased products/services they saw in American Baby