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Editorial Mission
Life changes completely when a woman learns she’s going to become a
mom. From the moment she enters this uncharted territory through every
exciting stage along the way, she needs guidance and support.
That’s
what she gets from American Baby—the leading resource for the expecting
woman and the new mom. It’s the first place she turns for information
about her baby and herself on her incredible journey through motherhood.
Source: MRI Fall 2009; June 2009 BPA Statements;
Response Styles IV, Conducted by Research Solutions, Inc.
Audience Profile:
rate base
2,000,000
readership
6,891,000
frequency
12 times
median age
31 years
median household income
$49,219
own home
53%
median household value
$156,950
female/male ratio
87/13
Readers Who Take Action
American Baby inspires readers to take action:
91% took action as a result of reading an article/ad
73% visited a website mentioned in an ad
57% clipped/saved a company's website address
42% purchased products/services they saw in American Baby
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